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SELLERS:  What I can do for you...

Below is a list of actions, reasearch steps, procedures, processes, and review stages that I provide you in a typical successful residential Real Estate transaction.

Pre-Listing Presentation Activities


  1. Contact property owner(s) and make appointment with seller(s) for listing appointment.

  2. Review pre-appointment questions.

  3. Research appropriate sampling of currently listing comparable properties (i.e. appropriate by property type, price range, and location).

  4. Research trends and sales activity for an appropriate period (past 3 to 6 months).

  5. Research "average days on market" for the property type, price range, and location.

  6. Download and review property tax information.

  7. Research property's public record information for ownership and deed type.

  8. Research property's public record information for lot size and dimensions.

  9. Research and verify legal description.

  10. Research property's land use coding and deed restrictions.

  11. Research property's current use and zoning.

  12. Prepare market analysis to establish broker opinion of value.

  13. Prepare listing presentation package with above materials.

  14. Perform exterior "curb appeal assessment" of subject property.

  15. Verify public school zoning and discuss with the seller(s) the impact of school districts on market value determination.

  16. Review listing appointment checklist to verify that all steps and actions have been completed.

Listing Presentation Activities


  1. Review Realtor's and Company's creditials and accomplishments in the market with sellers(s)

  2. Present company's profile and position of "niche" in the marketplace

  3. Give seller(s) an overview and projections of current market conditions.

  4. Present market analysis results to seller(s) including sold comparables, current listings, and expired.

  5. Offere pricing strategy based on professional judgment and interpretation of current market conditions.

  6. Discuss goals with seller(s) to market effectively.

  7. Explain marketing power and benefits of the MLS.

  8. Explain the different marketing options available and their effectiveness.

  9. Explain work brokerage does "behind the scenes" and the Realtor's availabiltiy on evenings and weekends.

  10. Explain brokerage's role in taking calls to screen for qualified buyers and to protect seller(s) from curiousity seekers.

  11. Present and discuss strategic master marketing plan.

  12. Review results of curb-appeal assessment with seller(s) and provide suggestions to improve sale-ability.

  13. Research and verify city sewer/septic tank systems.   Verifty when property's septic system was last pumped or inspected. 

  14. Well water:  Confirm well status, depth, and output from third-party well report.

  15. Natural Gas:  Research/verify the availability of natural gas and supplier's name and phone number.

  16. Verify security sysm, current term of service, and determine if it's owned or leased.

  17. Verify if seller(s) has transferrable termite bond - obtain a copy of the terms and conditions of bond that may be available to buyer(s).

  18. Discuss home-warrant program with homeowner.

  19. Verify is property has rental units involved.

  20. Make copies of all leases for retention in listing file.

  21. Verify all rents and all deposits.

  22. Assess interior decor and suggest changes.

  23. Prepare net sheet for seller(s).

  24. Review accuracy of current title information with seller(s).  If possible obtain copies of seller(s) deed, owner's title insurance policy, and most-recent survey.

  25. Verifiy names of owner(s) as they appear in public property records.

  26. Verify with seller(s) if there ar eany outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property.

  27. Obtain a copy of the Title Insurance Policy.

  28. Complete listing contract and adenda (using names of seller(s) as they appear on deed or title policy).  Obtain seller(s) signature(s) on the listing agreement and return a signed copy of the listing conract to the seller(s).   (If property if jointly owned, all owners must sign the listig agreement).

  29. Review with seller(s) the standard closing costs and pro-rations typical to the HUD statements.

  30. Obtain seller(s) permission to use a lock box.

  31. Measure interior room sizes.

  32. Confirm lot size via owners' copy of certified survey, if avaialable.

  33. Note any and all unrecorded property lines, agreements, and easements that are known to the seller(s) if they are not otherwise noted.

  34. Obtain house plans, if applicable and available.

  35. Review house plans and make a copy.

Post-Listing Presentation Activities


  1. Compile and assemble formal file on property.

  2. Obtain copy of sub-division plat/complex on property if applicable.

  3. Verify with seller(s) if there are any outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property.

  4. Obtain copy of current title insurance policy.

  5. Provide seller(s) with a copy of a blank sales contract to review in preparation of their receipt of an offer.

  6. Inform tenants of listing and discuss how showings should be handled.

  7. Put up a "For Sale" sign o property.

  8. Have seller(s) complete the seller(s) disclosure form.

Listing Activities


  1. Order plat map for retention in property's listing file.

  2. Prepare showing instructions for buyer(s)' Realtor and agree on showing-time window with seller(s).

  3. Install electronic lock box and program the lock box with agree-upon showing time windows.

  4. Obtain current mortgage loan information:   companies and loan account numbers.

  5. Verify current loan information with lender(s).

  6. Identify homeowner association manager, if applicable.

  7. Verify homeowner associatioon fees or unpaid assessments iwth homeowner association manager.

  8. Research electricity availability and supplier's name and phone number.

  9. Prepare detailed list of property amenties and assess market impact.

  10. Prepare detailed list of property's "inclusions and conveyances with sale".

  11. Compile a list of completed repairs and maintainance items.

  12. Explain benefits of homeowner warrant to seller(s).

  13. Assist seller(s) with completioon and submission of homeowner warranty applicaiton.

  14. Place homeowner warranty in property file for conveyance at time of sale.

  15. Make extra key for lockbox.

  16. Place a copy of the selller(s) completed disclosure form in the property file.

  17. Arrange for a creation of a virtual tour if one will be used in marketing the property.

  18. Complete a new-listing checklist.

  19. Enter listing into the office records and/or create listing file.

MLS Related Activities


  1. "Prepare MLS profile sheet".  (Listing Realtor is responsible for "quality control" and accuracy of listing data).

  2. Enter property data from profile sheet into MLS listing database.

  3. Proofread MLS database listing for accuracy, including proper placement in mapping function.

  4. Take additional phots of property to upload into MLS and for use in flyers.

  5. Provide seller(s) with a copy of the MLS profile sheet data form.

  6. Add property to company's active listings list.


Marekting and Showing Activities


1.  Create print and internet ads with seller(s) input and approval

  1. 1.Create print and internet ads with seller(s) inut and approval.

  2. Provide "special feature" cards for marketing, if applicable.

  3. Submit ads to company's participating internet real estate sites.

  4. Reping/supply brochures promptly as needed.

  5. Create QR codes.

  6. Prepare maling and contact list.

  7. Generate mail-merge letters to contact list.

  8. Order "just listed cards"

  9. Prepare flyers

  10. Prepare property marketing brochure for seller(s) review

  11. Order an appropriate quantity of marketing prchures or flyers.

  12. E-mail marketing material to brokers and agents with marketing material.

  13. Upload listing to company and broker's internet site, if applicable.

  14. Mail out "just listed" notice to all neighborhood residents.

  15. Inform Network Referral Program of Listing.

  16. Coorinate showings with owners, tenants, and other Realtors.   Return calls promptly (weekends included).

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